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PRO:VOKE TOUCH OF SILVER AT CLOTHES SHOW LIVE

CHALLENGE

To provide confident and outgoing female Brand Ambassadors with mid to long blonde hair for Clothes Show Live in Birmingham, NEC. The promotional models to be able to engage with consumers on the stand and distribute promotional materials and leaflets.

 

SOLUTION

We provided 2 fantastic blonde promotional staff for Clothes Show Live 2014,  who also appeared in live hair styling demonstrations on stage and on the PRO·VOKE Touch of Silver stand. Our models supported the on-site team to direct blonde consumers to the PRO·VOKE Touch of Silver stand, they also starred in a behind-the-scenes video documenting PRO·VOKE Touch of Silver’s time at the Clothes Show, including a hair styling demonstration to camera. Our BA’s also distributed step-by-step hair tutorial cards to consumers and invited them to follow PRO·VOKE Touch of Silver on social media.