Elpromotions Agency provided male brand ambassadors for Horizn Studios promotional campaign in London. Horizn opened its first pop-up store in London and we were asked to provide staff to help with the promotion.
The promo activity required ‘hip and cool’ male models to create a buzz around the brand. The Horizn promo guys cycled around Central London during the 6-week pop-up campaign.
How did we raise brand awareness?
Elpromotions models task was to collect and drop off suitcases in the new pop-up space in Soho. The primary task for the guys cycling was to go around busy London areas and intensify brand awareness. Our used a well-known, busy and well-populated routes, making the campaign a success.
Horizn Studios promotional campaign required models to be on-brand, dynamic, modern, young and fashionable. The promotional models were well conversant with the brand background before embarking on their shifts.
Our models were efficient in their work as they cycled carrying the suitcases to the designated areas and drop-off points. They were polite and executed their duties diligently. As a result, the brand awareness campaign was a success with a positive impact emanating post-launch.
Our team reached a large number of people, who are now aware of the Horizn brand. Horizn also received an excellent reception at their flagship store.
Male models wore black Horizn Studios branded caps and t-shirts. They attracted people to check out the buzz which effectively met the main aim of the event – raising brand awareness. The models carried suitcases on their bikes throughout the activity, attracting passers by.
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