In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally distinguished and reputable talent identification schemes. NEWGEN showcases and promotes new designer businesses today. The scheme is sponsored by Topshop who have been supporters since 2001. This season will be the 10th anniversary celebrations of Topshop’s endless backing of the scheme at London Fashion Week. Supreme celebrations will take place in February, for the ten years in which Myriad of London have taken NEWGEN designers to the top.
NEWGEN offers catwalk designers financial backing and reinforcement towards their show costs and the opportunity to use the BFC Catwalk Show Space. Others receive sponsored presentation or exhibition allowance to showcase their collections, offering an benficial debut for young UK-based designers to effective and efficacious press and buyers from around the world. NEWGEN also provides business and mentoring support through the BFC in partnership with Shoosmiths, Baker Tilley and Lloyds TSB.
“Since NEWGEN’s inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald, Lara Bohinc, Ann-Louise Roswald and more recently Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou and Meadham Kirchhoff.”
Internationally renowned and recognised as an important and impressive launch pad, this scheme is a showcase of the best up-and-coming British fashion talent. It also acts as an notable introduction for young UK-based designers to influential press and buyers from around the world. The scheme has become a fundamental draw for the international fashion media and buyers attending London Fashion Week. NEWGEN designers are among the must-see collections on schedule every season.
All 15 womenswear designers can be found in the East Wing, just off the Courtyard of Somerset House, 17th-21st February 2012.
Pictures taken from http://www.londonfashionweek.co.uk
By Amelia Watson