/ +44 (0) 333 011 5463



Elpromotions were proud to work with iconic bookmakers Paddy Power where we supplied wheel stewards, image models, promotional models, a DJ, a drag queen and even a body painter to make their campaign “Come out and play” for Brighton Pride 2019 go with a bang.

brighton pride 2019 paddy power

Why we’re proud

Paddy Power is not one to shy away from sport and environmental causes they believe in – they are proud to wear their heart and sexuality on their sleeves and this time they wanted to tackle the issue of homophobia in football where there is a lack of openness regarding LGBTQ in the Premier League. In order to encourage diversity and help players speak out with confidence; Paddy Power built a symbolic team that welcomed all the LGBTQ players from across the country called Proud United. And Elpromotions, as a promotions staff agency were delighted to send some of our top talent to help make the event even brighter.

brighton pride 2019


Delivering a great message

Headed by retired footballer Graeme Souness, Proud United walked under a colossal ‘Game Changer’ football themed balloon at the Pride parade. The ball was held by rainbow colored ribbons to the foot of a gigantic inflatable footballer who in mid-kick pose was taller than a two storey house! Elpromotions promotions staff set up camp around this central feature and communicated the key message “COME OUT AND PLAY” to people throughout the day by providing the attractions run by promotions staff behind the scenes.

pride event staffing agency

How we helped

Our promotional agency supplied the DJ who entertained the crowd during the Brighton Pride 2019 Parade. His mobile disco booth; an open top truck with turntables, then parked up at the head of the balloon.

One of our artistic body-painters was also on hand to help decorate parade goers along with a gorgeous drag queen and male and female promotional models that spread the beauty of the come out and play theme to as many revellers as possible.

We also provided the interactive wheel stewards who walked beside the moving truck for the length of the parade; cheering people on and getting them into the festival spirit! Meanwhile, Elpromotions image models were at the Pride Festival in Preston Park; meeting festival goers and spreading the word about the campaign.

Body-painted in Paddy Power brand colours; they gave away Paddy Power merchandise by shooting them out of handheld air cannons – it certainly went with a bang!

Our promotional staff all thoroughly enjoyed delivering a message that is certainly making the beautiful game a little more beautiful – same time next year Paddy Power?


If you would like to enquire about booking event staff, promotional staff, or any other models on Elpromotions’s diverse books please get in touch with us.

0333 011 5463