In May 2019, Firestone presented “Road to the Mainstage” in London which is a festival stage that gives up-and-coming artists chance to get on the stage and get their name heard by fans and industry experts. At Elpromotions, we were looking forward to working with Firestone Europe and Wave Agency again as last year our models enjoyed working at the All Points East Festival in London. This year, Elpromotions was asked to provide two teams of promotional staff. The promotions team included female and male staff members chosen for the festival that stretched over 10 days with live bands on Friday, Saturday and Sunday.
It wasn’t just the acts that caught attention – our staff did too!
There were some impressive acts at the festival which caught fans attentions and had them queuing at the entrance. Our hostess agency team sported the Firestone outfits and the girls wearing their fabulous red lipstick, they attracted a great amount of attention too. All looked the part, arrived on time, and were ready to position themselves at the activation booth. The activation booth was split into two accessible sections: the tattoo container and the Play & Win container, right next to the stage.
Firestone activation booth and main stage build by Wave Agency
What went on
In the tattoo container, airbrush tattoos were available. Our friendly event hostesses welcomed the festival goers in, helped them choose their favourite design and sat them in a chair where the tattoo specialist would then complete the tattoo placement. Once that was done, our hostesses directed them through the correct exit whilst telling them about the tag and share competition. A competition that was very well received by festival-goers, therefore easy to promote!
Over in the play & win container there was a ‘Spin the Tyre’ game set up. Our male and female hosts attracted the festival goers and convinced them to have a spin of the tyre by telling them about the fantastic prizes that were up for grabs. Four of the same symbols won the first prize which was VIP, three of the same symbols won the second prize which was an inflatable festival lounger, two of the same symbols won the third prize which was a bag which contained a speaker and car USB and if you had no matching symbols you received a Firestone hat. Our event hosts managed to drum up much excitement for the game, and though ever the professional promotions hosts and hostesses, they couldn’t help getting a little excited for the winners!
Elpromotions London Promotional Staff at All Points East Festival 2019
Same time next year Firestone?
Overall, Firestone delivered another fantastic festival activation full of exciting games and giveaways. We’re proud to have supplied our promotional staff to help with this hugely successful event, and we look forward to the next one!
If you would like to enquire about booking event staff, promotional staff, or any other models on Elpromotions’s diverse books please get in touch with us.
0333 011 5463