Create, staff and manage 2-week promotional campaign with female & male promo staff at Ushuaia Beach Hotel, Ibiza with branding and demoing presence encompassing music, film and gaming. To engage and entice guests to ‘try out’ new Sony products, in addition to competitions, games and movies.
SONY ENTERTAINMENT NETWORK IBIZA
Elpromotions to successfully execute a campaign of daily promotions of Sony products. Experienced sales & promotional models to generate public interest at Ushuaia Beach Hotel, Ibiza and engage with guests and ‘passing by visitors’ during the demo.
Sony Entertainment Network created a poolside entertainment demo area throughout the campaign, where guests had an opportunity to chill out and enjoy films, must and games across Sony devices.