Elpromotions‘ London promotional models and talent made a rather bold appearance at the Brighton Gay Pride Festival in Preston Park. Actors, models and football talent represented Paddy Power an official sponsor of the festival, in support of Gay Professional Football players.
Our models dressed as Angels walked through Preston Park dressed in Paddy Powder branded Pride Pants and green angel wings. The promotional models were cheering on festival-goers and firing Paddy Power Pants into the air with a hand-held air cannon. All models and talent embraced the full pride spirit and covered themselves in glitter and rainbow tattoos.
In addition to providing gorgeous male models, football talent and actors, we also supplied wheel stewards for the parade. Overall, the 2018 Brighton Pride was a great day with a successfully executed activation for Paddy Power.