Elpromotions worked with iconic Spanish commercial bank Santander to assist with Grand Prix Grid Girls for Formula1 50th Anniversary.
Working closely with their team, the staffing strategy and was responsible for end-to-end campaign management. This included image model castings, negotiations, travel arrangements and on-site logistics.
Grand Prix Grid Girls were dressed in 50’s vintage themed dresses. These included a white dress, red headband and white jacket in Santander brand colours.
The event production included providing MUAs and hair stylists, managing production staff, accommodation and catering. The model agency executed a 4-day staffing campaign that featured 50 image models and pit girls for the Formula 1 50th Anniversary race.
The 2014 British Grand Prix was a Formula One motor race held in July 2014 at the Silverstone Circuit in Silverstone, UK. The race welcomed a crowd of 122,000 people.