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Elpromotions worked with Firestone to support the festival staffing campaign and experiential event activation at All Points East Festival.

The 2019 promotions team included male and female staff carefully selected for the festival. The festival stretched over 10 days with live bands on Friday, Saturday and Sunday.

Festival staffing campaign brand ambassadors sported the Firestone outfits and the promo girls wearing their fabulous red lipstick, attracting a great amount of attention.

The activation booth was split into two accessible sections: the tattoo container and the Play & Win container, located next to the Firestone stage. Promotions team handed out fee hats, rain coats and prizes to all winners.

Firestone presented a new exciting festival stage this year called “Road to the Mainstage”. A platform to promote new and up-and-coming artists.