Elpromotions worked with Firestone Europe to support the festival staffing and experiential event activation at All Points East Festival.
The 2019 promotions team included male and female staff that were hand picked for the festival. The festival stretched over 10 days with live bands on Fridays, Saturdays and Sundays.
Our male and female brand ambassadors sported Firestone branded outfits including t-shirts, hats, shorts and bags.
The activation booth was split into two accessible sections: the tattoo container and the Play & Win container, located next to the Firestone stage. Our promo guys handed out free hats, rain coats and prizes to all winners.
Firestone Europe also presented a new exciting festival stage this year called “Road to the Mainstage”. A platform to promote new and up-and-coming artists.