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Elpromotions worked with Firestone Europe to support the experiential marketing campaign at All Points East Festival in London.

The activation featured a the Firestone Stage with an incredible line up across both weekends. Joining All Points East and APE Presents the Firestone stage plated the host of the best up and coming acts tread its boards. Featuring performances from Mavi Phoenix, Yonaka, Mellah, Two Feet, E^st, Blossom Caldarone, Laura Misch, Fire Fences, Sea Girls, Girli, Stereo Honey, Warhaus, All We Are, Flyte and many more.

Elpromotions London Models captured data as well and operated across two major activations: Spin the Tyre and Tattoo Shop. Festival Brand Ambassadors were roaming at the festival with iPads across both weekends.

Firestone’s experiential marketing campaign included various activations across 10 days. Models encouraged festival attendees to play digital Spin the Tyre game and distribute branded merchandise. This included handing out Firestone branded hats and sunglasses.