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Elpromotions was briefed to supply hostesses and promotional staff for the Firestone Europe activation at the All Points East Festival held at Victoria Park London.

Our promotional models captured data as well as operating across two major activations: Spin the Tyre and Tattoo Shop. Carrying iPads as they roamed the major paths, Elpromotions event hostesses also got the festival attendees to play digital Spin the Tyre.

Apart from handing out Firestone branded hats, some of the agency’s promo models also distributed free merchandise across the 10-day festival.