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Sony Entertainment Network joined forces with one of the world’s most high tech hotels – Ibiza’s Ushuaia Beach Hotel. The company installed its latest music, gaming and film devices into Ushuaia Hotel, which already boasts the world’s first cashless payment system. Hotel guests were able to lounge by the pool and create their own silent disco from a 15-million song jukebox, watch movies from their sun lounger or play games from the PlayStation store.

Elpromotions Agency Ibiza rolled out a 2-week promotional campaign with female & male promo staff at Ushuaia Hotel with branding and demoing presence encompassing music, film and gaming. In all we engaged and enticed guests to ‘try out’ new Sony products, in addition to competitions, games and movies. Ibiza sales & promotional staff generated public interest and engaged with the hotel guests and ‘passing by visitors’ during the poolside entertainment demo area. The guests also had an opportunity to chill out and enjoy films, must and games across Sony devices.

To get you in the mood, Sony Entertainment Network even created a dedicated Ibiza Channel on the Music Unlimited service, complete with the biggest Ibiza anthems, hottest new electronic music and your favourite dance classics.

Brooklyn-based artist/ singer, Santigold, also performed at a free intimate gig as part of Sony Entertainment Network Ibiza, a series of music, film and gaming events taking place on the White Isle, 17-26 August.

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