Elpromotions worked with digital media delivery service Sony Entertainment Network to support their ‘tech’ Mecca activation in Ibiza.
Sony Entertainment Network joined forces with one of the world’s most high tech hotels – Ibiza’s Ushuaia Beach Hotel. The company installed its latest music, gaming and film devices into Ushuaia Hotel, which already boasts a cashless payment system.
The tech activation in Ibiza featured a poolside entertainment demo area with games, competitors and movies. Hotel guests were able to lounge by the pool and create their own silent disco from a 15-million song jukebox, watch movies from their sun lounger or play games from the PlayStation store
Within the complex Sony set up a wireless music service, gaming and movie station with a dedicated Ibiza Channel. The Music Unlimited service was complete with the biggest Ibiza anthems, hottest new electronic music and your favourite dance classics.
Elpromotions Agency Ibiza rolled out a 2-week promotional campaign with female and male promo staff at Ushuaia Hotel, with branding and demo presence encompassing music, film and gaming.
The Ibiza models engaged and enticed guests to ‘try out’ new Sony products, in addition to competitions, games and movies. Ibiza promotional staff engaged with hotel guests and ‘passers by’ encouraging to visit the poolside entertainment demo area. Guests also had an opportunity to chill out and enjoy films, music and games.